NIKE - Today We Run
Tracking & Grading |R/GA
Under the "Today We Run" hashtag, several motivational clips of runners across Buenos Aires were recorded with a camera mounted on a flying drone over the course of a day in locations all over the city. The footage turned-out great, but every single shot needed to be stabilized to be usable in the edits. Different techniques were used to get rid of the, sometimes very evident, camera bumps and shakes, reverse the lens distortion and color match and grade each take. The result was a budget-friendly series of short videos for Nike to get their Twitter and Facebook followers to explore their cities while running.
The clips were also used on the Nike Running website to promote the Nike Lunarglide 6 running shoes, along with several suggested circuits to train and run in Buenos Aires.