FORD - Curiosity

Compositing lead |Bitt Animation & VFX

Ford introduces it's new compact SUV with this brand new commercial. Shot in the south of Argentina, it's a journey through multiple emotions, with beautiful landscapes and an uplifting soundtrack.

Original projecting-camera with a new stable camera-move

The film was beautifully shot and was further enhanced with set extensions, matte paintings, sky replacements, and many more subtler cosmetic details.

Almost every shot was also 3D tracked and stabilised, which involved tracking the original camera moves, projecting the footage through it, and rendering it through a new, more stable camera.

Compositing breakdown can be found below.

Compositing breakdown